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3 R's of of Successful Customer Retention Marketing

Mar 06 2015

Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 


Service Reminders:  
Reaching out to your customer when their vehicle is in need of service or tires is the service reminder's job.  If you can grab their attention, you will have the greatest chance of getting them to take action.  Presenting your unique brand of services and offers at a time of known need, produces superb ROI.

 

When their vehicle needs service, customers need to be “reading” your service reminder.

 

Reviews:
Building a positive relationship with your customers cannot be overstated.  Build that relationship on trust, knowing trust drives revenues.  Encourage, promote and respond to reviews. Fact: millennials view marketing more as a relationship. All generations use reviews as part of the buying process.  Thank customers who write reviews.  You nourish the relationship by a simple act.


Your customers “writing” reviews about your business will build better relationships and drive more revenue.  Prospects “read” them and that is one of the best forms of marketing – real customers telling your story.


Rewards:
Grow your best customers. You continue to build relationships by rewarding your customer segments without the punch cards or key fobs. Their vehicle is not a ‘sandwich club’ – it is an integral part of their daily life. They trust you to take care of it, and them, in this relationship.


The “arithmetic” of rewards and customer retention marketing is straightforward. You pay to keep your customers or 5-7 times that amount to replace them.  It pays to reward your best customers.


Your success in customer retention marketing should be as simple as the 3 R’s, reminders, reviews and rewards if you keep your focus on the relationship. It is like the 3 Musketeers – there are really 4.



 






Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


 

The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 

 

Service Reminders:  
Reaching out to your customer when their vehicle is in need of service or tires is the service reminders job.  If you can grab their attention then, you will have the greatest chance of getting them to take action.  Presenting your unique brand of services and offers at a time of known need, produces superb ROI.


When their vehicle needs service, customers need to be “reading” your service reminder.

 

Reviews:
Building a positive relationship with your customers cannot be overstated.  Build that relationship on trust, knowing trust drives revenues.  Encourage, promote and respond to reviews. Fact: millennials view marketing more as a relationship. All generations use reviews as part of the buying process.  Thank customers who write reviews.  You nourish the relationship by a simple act.

 

Your customers “writing” reviews about your business will build better relationships and drive more revenue.  Prospects “read” them and that is one of the best forms of marketing – real customers telling your story.

 

Rewards:
Grow your best customers. You continue to build relationships by rewarding your customer segments without the punch cards or key fobs. Their vehicle is not a ‘sandwich club’ – it is an integral part of their daily life. They trust you to take care of it, and them, in this relationship.

 

The “arithmetic” of rewards and customer retention marketing is straightforward. You pay to keep your customers or 5-7 times that amount to replace them.  It pays to reward your best customers.

 

Your success in customer retention marketing should be as simple as the 3 R’s, reminders, reviews and rewards if you keep your focus on the relationship. It is like the 3 Musketeers – there are really 4.


Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


 

The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 

 

Service Reminders:  
Reaching out to your customer when their vehicle is in need of service or tires is the service reminders job.  If you can grab their attention then, you will have the greatest chance of getting them to take action.  Presenting your unique brand of services and offers at a time of known need, produces superb ROI.


When their vehicle needs service, customers need to be “reading” your service reminder.

 

Reviews:
Building a positive relationship with your customers cannot be overstated.  Build that relationship on trust, knowing trust drives revenues.  Encourage, promote and respond to reviews. Fact: millennials view marketing more as a relationship. All generations use reviews as part of the buying process.  Thank customers who write reviews.  You nourish the relationship by a simple act.

 

Your customers “writing” reviews about your business will build better relationships and drive more revenue.  Prospects “read” them and that is one of the best forms of marketing – real customers telling your story.

 

Rewards:
Grow your best customers. You continue to build relationships by rewarding your customer segments without the punch cards or key fobs. Their vehicle is not a ‘sandwich club’ – it is an integral part of their daily life. They trust you to take care of it, and them, in this relationship.

 

The “arithmetic” of rewards and customer retention marketing is straightforward. You pay to keep your customers or 5-7 times that amount to replace them.  It pays to reward your best customers.

 

Your success in customer retention marketing should be as simple as the 3 R’s, reminders, reviews and rewards if you keep your focus on the relationship. It is like the 3 Musketeers – there are really 4.


Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


 

The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 

 

Service Reminders:  
Reaching out to your customer when their vehicle is in need of service or tires is the service reminders job.  If you can grab their attention then, you will have the greatest chance of getting them to take action.  Presenting your unique brand of services and offers at a time of known need, produces superb ROI.


When their vehicle needs service, customers need to be “reading” your service reminder.

 

Reviews:
Building a positive relationship with your customers cannot be overstated.  Build that relationship on trust, knowing trust drives revenues.  Encourage, promote and respond to reviews. Fact: millennials view marketing more as a relationship. All generations use reviews as part of the buying process.  Thank customers who write reviews.  You nourish the relationship by a simple act.

 

Your customers “writing” reviews about your business will build better relationships and drive more revenue.  Prospects “read” them and that is one of the best forms of marketing – real customers telling your story.

 

Rewards:
Grow your best customers. You continue to build relationships by rewarding your customer segments without the punch cards or key fobs. Their vehicle is not a ‘sandwich club’ – it is an integral part of their daily life. They trust you to take care of it, and them, in this relationship.

 

The “arithmetic” of rewards and customer retention marketing is straightforward. You pay to keep your customers or 5-7 times that amount to replace them.  It pays to reward your best customers.

 

Your success in customer retention marketing should be as simple as the 3 R’s, reminders, reviews and rewards if you keep your focus on the relationship. It is like the 3 Musketeers – there are really 4.


Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


 

The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 

 

Service Reminders:  
Reaching out to your customer when their vehicle is in need of service or tires is the service reminders job.  If you can grab their attention then, you will have the greatest chance of getting them to take action.  Presenting your unique brand of services and offers at a time of known need, produces superb ROI.


When their vehicle needs service, customers need to be “reading” your service reminder.

 

Reviews:
Building a positive relationship with your customers cannot be overstated.  Build that relationship on trust, knowing trust drives revenues.  Encourage, promote and respond to reviews. Fact: millennials view marketing more as a relationship. All generations use reviews as part of the buying process.  Thank customers who write reviews.  You nourish the relationship by a simple act.

 

Your customers “writing” reviews about your business will build better relationships and drive more revenue.  Prospects “read” them and that is one of the best forms of marketing – real customers telling your story.

 

Rewards:
Grow your best customers. You continue to build relationships by rewarding your customer segments without the punch cards or key fobs. Their vehicle is not a ‘sandwich club’ – it is an integral part of their daily life. They trust you to take care of it, and them, in this relationship.

 

The “arithmetic” of rewards and customer retention marketing is straightforward. You pay to keep your customers or 5-7 times that amount to replace them.  It pays to reward your best customers.

 

Your success in customer retention marketing should be as simple as the 3 R’s, reminders, reviews and rewards if you keep your focus on the relationship. It is like the 3 Musketeers – there are really 4.


Did you think of the classic 3 R‘s, reading, ‘riting and ‘rithmetic? Excellent, you have the basis for Customer Retention Marketing.


 

The 3 R's we will focus on readily map to the 3 R’s you remember and they are fundamental to Customer Retention Marketing in the Tire and Automotive Service Industry. 

Reading   =  Reminders
Writing    =  Reviews 
Arithmetic = Rewards 


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