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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself" - Peter Drucker

So how do we go about understanding your customer and identifying your best customer segment?

The two types of marketing research to do this you already have - they need to be utilized.


Whether it’s one location, multiple locations or locations in multiple states you can’t afford to Market without Insight.

Hype in a mature market place like the Tire & Automotive Service Industry is the proverbial “15 minutes of fame”. 

Yes you need to leverage technology but you to need to be using Insight to get "Increased Car Counts”.

Your need to be balancing growth between customer counts and your best customer segment,  while producing excellent ROI requires Insight not hype.

Above all of this is maintaining your excellent Customer Service. The one difference you have over your competition that tells your story in its own unique manner.  No marketing plan can overcome this -- it can only highlight and magnify it.  

So let’s MarketSmarter so your focus stays on your Customers.



Spend time with your Customers not tweaking a Marketing Plan.

It's like a second marketing brain for your business!

Increase Car Counts

Increase Lifetime Value



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